Clubhouse Athletic has partnered with GoLive Tournaments to enhance its brand image and marketing efforts for the new AAU basketball season. On Saturday, April 6th, GoLive Tournaments kicked off the spring AAU season with its first tournament at Canlan Sports Libertyville, featuring 44 programs from around the area. This collaboration aims to spotlight Clubhouse Athletic’s involvement in local sports and expand its reach among programs and athletes.
Logo Rebrand
For years, the GoLive Tournaments featured a neon green shield with a basketball as their primary logo. Clubhouse overhauled the GoLive brand by changing the colors and redesigning the tournament's emblem. The Clubhouse designers created an icon logo, a league badge logo, and a wordmark for all operations. The retro vibes pay homage to the classic ABA basketball league, with its iconic red, white, and blue colorway. This tournament aims to bring a fun, refreshed take on youth basketball tournaments in the area. The main part of the logo positions the basketball within the 'V,' in the shape of a trophy. In the wordmark version of the logo, the 'G' after the basketball combines with it to spell 'Go,' while the 'V' contributes to spelling out 'Live,' effectively representing the brand's name, GoLive.
Event Execution
The goal for Clubhouse was to transform the GoLive Tournaments from simple basketball games into a multi-faceted event. As partners, Clubhouse set up a booth to distribute tournament t-shirts to contest winners and tournament champions. A branded backdrop was positioned alongside the booth for winning teams to take celebratory photos with their medals. Additionally, on an unoccupied court, a three-point contest was organized, allowing participants to score up to 11 points from nine shots around the arc, concluding with a 'money ball' shot from the volleyball line. Throughout the day, the Clubhouse media team was there to capture the tournament's standout moments on video, including a dramatic game-winning, buzzer-beater step-back shot in overtime.
Merchandise
For the tournament's merchandise, 'Tipoff Tourney' shirts featuring a charming graphic of personified basketballs were created. This appealing design captivated players, their families, and parents alike. Additionally, custom red, white, and blue basketballs were introduced for the three-point contest and the sale quickly became a hit, with their unique color blocking making them stand out. Moreover, the Clubhouse team demonstrated exceptional customer service, providing temporary jerseys for Kessel Training basketball players while their official uniforms were in transit. Clubhouse managed any concerns from Kessel's parents and addressed inquiries from all other event attendees, ensuring a smooth and enjoyable experience for all.
Teams Participated
Teams of boys and girls from 4th grade through high school participated in the Tipoff Tourney at Canlan Sports Libertyville, showcasing a wide range of young talent. Below is the list of local teams that took part:
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4th Grade 1. Full Package 2. Hoopademix Orange (Ken) 3. Kessel 4 Blue |
5th Grade 4. Flight 5. Full Package Black 6. IL Attack 59. Kessel Blue (M. Simpson) 96. Racine |
6th Grade 7. Full Package White 8. Next Up Hoops (Bloomer) 9. Hoopademix White (Alejandro) 10. IL Attack |
7th Grade East 11. Racine Truth 12. Full Package Black 13. Kessel 7 Blue |
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7th Grade West 16. Hoopademix Grey (Ken) 17. Full Package Select 18. Kessel 7 Grey 19. Pac Elite (Walker) |
8th Grade 20. Hoop District (Philemon) 21. Kessel 8 Blue 22. Pac Elite (Cartwright) 23. Kessel National (K. Kessel) 95. GPA |
Jr. High 15. CBG (Hicks) 24. Gallo (Kowalczuk) 25. Full Package Select 26. All In (Jackson) |
High School East 27. CBG (Hendrix) 28. Kessel HS Blue 29. Hoop District (Serrano) 94. Pac Elite (Cartwright) |
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High School West 30. Sharks Basketball Academy 31. CBG (Casebolt) 32. Racine Truth |
Girls - 5th Grade 33. Racine 5th 34. Kessel 5 Pink 35. Full Package 5th |
Girls - 7th Grade 36. Libertyville Orange (Casey) 37. All in (Collins) 38. Kessel 7/8 Pink |
Girls - JV 39. Hoopademix Orange (Ashley) 40. Kessel White 41. Racine Warriors |
